Sarah Elizabeth Richards
Sarah also specializes in healthcare communications and public relations.
She is a versatile, nimble and conscientious writer who can deftly tailor a client’s message and voice for a variety of audiences, including consumers, business-to-business, employees or investors. Whether helping clients generate buzz for innovations, cultivate company goodwill or foster an emotional attachment to brands, Sarah delivers lively, thoughtful and jargon-free content on demand.
As a consultant for the healthcare communications agency The Corkery Group, Sarah produces patient education articles, employee memos, crisis communications, executive speeches, annual reports, newsletters and website copy for leading health organizations and biotech companies, including Gilead Sciences.
She also recently developed and executed a public relations campaign to announce the acquisition of a fashion accessories retailer by Alumni Capital Network, a New York private equity firm created by former partners of the management consulting company Accenture.
Facing a looming deadline and need a capable writer to pitch in? Based in New York City, Sarah is available to parachute into complicated projects on-site or off-site. She adapts well to different agency and company cultures, can handle a heavy workload and is capable of taking on assignments and running with them. She’s also a savvy content coach who helps clients figure out what they want to say and how they want to say it.
As a health and science journalist with a background in international affairs, Sarah has developed an expertise in women’s health and global public health issues and policy. She has written about a variety of medical conditions (listed below) – especially reproductive science, HIV and hepatitis– and is also familiar with the FDA regulatory landscape.
Sarah recently completed a course sponsored by the National Institutes of Health on how to evaluate medical research. She has a knack for turning complex medical concepts into readable, relevant content that patients can easily understand. She’s also able to efficiently analyze large amounts of data and present it strategically and clearly.
In addition to her journalism skills, Sarah brings a storyteller’s sensibility that is essential for getting into people’s minds and finding the narrative that will engage them: Are they anxious patients who need words that will reassure them or give them hope? Are they doctors who want words that inspire trust? Or are they potential stockholders who seek words that create enthusiasm?
Whatever the audience, Sarah brings a fresh voice to healthcare communications. She will find the right combination of words to create a meaningful impression of clients’ brands and tell the biggest story of our generation: How healthcare innovations are transforming people’s lives in ways that were once unimaginable.
• Executive communications
• Annual reports
• Thought leadership
• Investor communications
• Patient education materials
• Crisis communications
• Blog content
• News releases
• Internal/ employee communications
• Web copy (new and updated)
• Feature articles
• Fact sheets
• Industry event and award speeches
• Video scripts
• Sales aids
• Direct mail
• White papers
Experience with therapeutic areas and medical conditions
• Devices (gastric band)
• Immunology/ Infectious Diseases (AIDS/ HIV, hepatitis, parasite infections)
• Nutrition/ Weight Loss
• Obstetrics/ Gynecology (birth control, endometriosis, infertility, menstruation, miscarriage, ovulation, pregnancy, reproductive health, vaginal infection)
• Oncology (cancer treatment)
• Plastic surgery (breast reconstruction, liposuction)
• Psychiatry/ Psychology (Alcohol dependence, depression, emotional processing, obesity, PTSD, sexual dysfunction, substance abuse, stress, weight loss)
• Urology (impotence, reproductive health)
Examples of recent assignments
The Corkery Group (Available on request)
• Shareholder letter for 2012 annual report
• Patient education articles, newsletters and fact sheets
• Website copy for Gilead Sciences
• Bimonthly executive letter to employees about company initiatives, acquisitions and crisis management
• Urban HIV patient population profiles
• Award acceptance speech
• Script for informational film about company
Alumni Capital Network